Here at Abstracta, we help people make tradeshow displays that help attract customers and make sales. However, we don’t feel that you should have to compromise on your brand identity in order to do so. That’s why customers love our diverse array of minimalist tradeshow displays—because we believe elegant displays let their products do the talking. That said, everyone will use their Abstracta displays differently. That’s why it’s important to follow some basic rules of tradeshow displays in order to maximize your outreach.
Today, we’re exploring three ways to make your tradeshow displays stand out from the crowd.
1. Feature Eye-Catching Design
When it comes to attracting customers to your tradeshow display, an eye-catching design is one of the best ways to stand out from the crowd. Below, we’ve assembled a brief list of design decisions to make that help catch customers’ eyes.
- Bold Graphics: Large, impactful fonts and visuals are a surefire way to get people to notice your display. Just make sure your bold decisions fit with your brand identity.
- Creative Lighting: Intentional lighting decisions are some of the best ways to increase customer attention. Use light to separate different sections of your display or highlight items of special importance.
- Brand Colors: Use the colors of your brand in both your graphics and your lighting to reinforce your brand identity. In addition to making your brand more recognizable, it also adds a sense of cohesion to your display.
2. Create an Inviting Atmosphere
Now that you’ve caught the attention of potential customers, it’s time to make sure you’ve created an inviting atmosphere. After all, an eye-catching design won’t do you much good if potential customers feel too intimidated to check out your work.
One of the best ways to create an inviting atmosphere is by ensuring there’s ample room for customers to browse. If customers feel claustrophobic or “squeezed in,” they’re more likely to leave before making a purchase. Make sure to prevent this by giving customers room to browse before making a decision.
3. Craft Clear and Compelling Messaging
One of the best ways to get customers on board with your service or product is to quickly and efficiently communicate your message. If you’re thinking of printing off pamphlets, banners, signs, or any other print media, then make sure to use concise headlines and bullet points to communicate your business’ value in as few words as possible. Then, make sure to include a call to action so customers know how they can purchase your product or service as soon as possible.
Whatever you’re selling, you should be able to sell it well. That’s why Abstracta tradeshow displays are loved far and wide by vendors throughout every industry. To find customizable tradeshow displays that customers love, click here to browse our catalog today!
